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The barbed wire blocking the road is the only indication of the whereabouts of presidential hopeful Abdel Fattah al-Sisi’s campaign headquarters, located in the posh Al-Showaifat area in the Northern Cairo suburb of Fifth Settlement.

After many failed attempts to reach any of the campaign spokespersons, Mada Masr’s brief visit to Sisi’s campaign headquarters did not yield better results.

Heavily-armed bodyguards check the identity of those who wish to visit the headquarters. The security guards from the Falcon Group firm wear bulletproof vests and are armed with machine guns.

Explosive-device detectors are also at hand.

“You cannot enter without an appointment,” a bodyguard carrying a huge machine gun told Mada Masr. “You may leave your business card and one member of the media team will call you soon,” he added.

But the call never came.

A very different kind of scene took place at a public rally held in the Cairo Conference Hall. Supporters of the former field marshal poured in from different governorates in a love fest that Sisi didn’t show up for.

“I do not want to see Mahmoud Karem, I want to see Sisi himself, that’s why I’m here,” said Amina Galal, who attended the rally but was disappointed when it was announced that Karem, the field marshal’s official campaign general coordinator, was the speaker.  

But Iman al-Hakim, a supporter who came all the way from Alexandria to voice her support for Sisi, said she had no problems with the tight security measures that prevented Sisi from being present among his supporters.

“He is targeted, and he is not like any other presidential candidate. He is exceptional and we have to accept that,” she told Mada Masr as she chanted in support of her favorite candidate.

The Sisi campaign has declined to present its program, arguing that it is too complicated for the public to absorb and will stir unnecessary debate. The candidate has also not given any live interviews. His campaign has been criticized for its lack of media accessibility and high-handedness.

Take it or leave it

Several journalists have complained to Mada Masr that they find it difficult to reach out to Sisi campaign officials, while others referred to the “arrogance” of the campaign.

One of those is the executive producer of the state television’s main daily talk show “Ala Esm Masr’ (On Egypt’s Name) Mahmoud al-Mamlouk. He says that his producers, after extensive efforts, have managed to schedule one interview with a campaign official.

“I have never seen this in any other campaign,” said Mamlouk. If the Sisi campaign is foregoing media outreach because it is so confident it will win, he says, “This is not in a country that is witnessing a democratic transition following a revolution.”

In the campaign’s first and only press conference following Sisi’s official nomination, the legal representative of the former defense minister’s campaign, Mohamed Bahaa Eddin Abu Shakka, said that the campaign is just showing discipline.

“It is said that there is an unjustifiable lack of communication with the media with regards to issues related to Field Marshal Sisi’s nomination,” he said. “But there is a principle that we are all committed to, a principle derived from the character of the candidate that we represent, which is extreme discipline,” Shakka explained.

The lawyer referred to the regulations stipulating that media campaigning should not start before the High Elections Commission’s (HEC) official declaration of the final list of the candidates.

“The amount of [minor] violations that are considered acceptable to others are not acceptable to us,” Shakka added.

Sisi and Sabbahi are the only presidential candidates in the elections, which are scheduled to take place on May 26 and 27.

Publisher and commentator Hesham Kassem told Mada Masr that there is no specific behavioral guide that all political campaigns should follow, and that every campaign sets its own tactics according to its needs.

“Sisi is free to campaign the way he likes as long as he works within the framework of the law,” he argued.

“In Sisi’s case, we have to realize the security threats he faces, his lack of political experience and his fears of making mistakes that may discredit his huge popularity,” Kassem explained.

The next evening Sisi appeared in a pre-recorded, two-part interview aired on CBC and ONtv satellite channels with hosts Ibrahim Eissa and Lamis al-Hadidi, both known for their support of Sisi.

In the interview, Sisi seemed very much in control, raising his voice whenever the hosts pressed him for answers. “Will you listen to me, or you are going to continue talking?” Sisi at one point asked the two hosts.

Al-Watan journalist Mohamed Fathy said that both the meeting and the interview were edited by the campaign, and expects they will do the same for all future interviews.

“The issue is all about supply and demand,” says Fathy, who explains that the Sisi campaign has a “take it or leave it” attitude. Sisi’s campaign cites security concerns as the reason it needs to keep a tight control over his media appearances. It insists on reviewing and approving interviews before they air, says Fathy.

A non-traditional campaign, a missing program

In his nomination speech in March, which was aired on state television, Sisi said, “I won’t have an electoral campaign in the traditional way. But it is your right to know the shape of the future as I imagine it. This will be done through an electoral program that carries a clear vision aiming to establish a democratic and modern Egyptian state. The program will be declared once the HEC allows,” Sisi said.

But the electoral program has not yet been unveiled. In his latest interview, Sisi referred to his plans for countering terrorism, ending the security vacuum and developing the economy, but gave few details.

Campaign spokesperson Ahmed Kamel said in an interview with Al-Hayat newspaper that the program is not going to be released due to limited time, and “because releasing the detailed program will be followed by arguments and discussions that we do not have the time to address.”

Striking a similar note, long-time Nasserist journalist and thinker Mohamed Hassanien Heikel said in an interview with CBC satellite channel in April that Sisi does not need a program.

“He is the candidate of necessity and does not need a program, because we are not in a traditional stage. His program is the crisis we are living. We do not need a detailed map, we just need signals,” he said.

Sisi’s campaign also rejected ongoing requests from Sabbahi’s campaign to hold a live debate between the two candidates.

Member of the Sisi campaign’s political bureau Mohamed Badran said, in an interview with Al-Tahrir satellite channel, that the two candidates lack the kind of competition necessary to hold a debate.

Even the security firm that secures the campaign’s activities and headquarters is shrouded in speculation and secrecy.

When Sisi presented his candidacy papers, the area where the HEC is located in Salah Salem was on high alert. The street was temporarily blocked when heavily-armed Falcon Group security guards left the firm’s vehicles carrying boxes, which contained the 200,000 endorsements required for his candidacy.

Falcon Group, according to its official website, was originally established in 1974 as part of the Commercial International Bank (CIB) security and safety department tasked with money transfer.

Given Falcon’s profile and size, it can be considered an army of its own. The group’s customers include the National Bank of Egypt, Central Bank of Egypt, Cairo Bank, HSBC, among a whole host of other banking corporations. The group’s customers among diplomatic missions and offices include the Embassies of Saudi Arabia and the United Arab Emirates, as well as the United Nations and a number of UN bodies.

An investigation by the Yanair online portal referred to links between the group and Egyptian business tycoon Naguib Sawiris and former intelligence officer Sameh Seif al-Yazal. Both were not available for comment on the alleged links.

All of Sisi’s men

The identity of the would-be president’s advisers and campaign mangers has also been an issue of great contention and speculation.

The campaign’s executive members include diplomat Mahmoud Karem, as well as Tamer Waguih, Marwan Younis, Mahmoud Farag and Hussien Hamed, but those who may have helped draft his electoral program are almost unknown. Sisi has referred to the support of “scientists and experts”, but no names have been mentioned.

Karem is a former diplomat and Egypt’s former ambassador at the European Union, as well as former deputy minister of foreign affairs. Younis is a member of the higher committee of the Egyptian National Movement Party, which was established by former presidential hopeful and Mubarak-era official Ahmed Shafiq. Waguih and Farag are also members in the same party and were formerly a part of Shafiq’s failed presidential campaign.

In previous weeks, several prominent figures have been identified as possible campaign advisers. These include Cairo University professor Mostafa Abdel Gelil, a member of the Egyptian Association for Change that stood against deposed President Hosni Mubarak, filmmaker Khaled Youssef, and political scientist and former parliamentarian Amr al-Shobaky, among others. 

But in late April, Al-Masry Al-Youm newspaper reported that Sisi has reduced his campaign size to avoid unnecessary expense. According to the newspaper, Sisi's campaign team has now been reduced to four main executives, including Amr Moussa, the former head of the 2013 Constitutional Committee, as well as Karem, along with two members who have yet to be identified. 

Sources close to Sisi told the newspaper that he prefers a campaign that is less official and more popular in nature. Al-Masry Al-Youm also reported that some of his supporters have objected to the way members of his official campaign have been chosen, overlooking the grassroots campaigns supporting his bid. 

Shobaky told Al-Shorouk newspaper that his role was only to participate in an advisory committee tasked with assessing Sisi’s platform and partially drafting it.

“The advisory committee’s role ended by presenting its recommendations to Sisi, and it has never been part of the official campaign,” he explained in an interview.

Nonetheless, Shobaky — like many others — has continued offering advice and encouragement to the Sisi campaign in his newspaper columns, recently comparing the military leader to former president Gamal Abdel Nasser.

“In the Egyptian case, the example of the national hero who comes from outside of the political scene and gains huge popularity upon his first encounter with the public is repeated again after 60 years,” he wrote in a column entitled “Sisi’s popularity.”

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