• 2015-04-24 22:43

    An automated screen in front of the Khulafa al-Rashedeen mosque in Cairo’s Heliopolis neighborhood read “The District of Masr al-Gedida.” The guard pointed to the Merryland celebration hall adjacent to the mosque, where a crowd had gathered and the...
  • 2015-04-24 18:31

    A group of students sat in a fake coffee shop , giggling as a 19-year-old, his galabaya hanging over his Adidas trainers, paraded a crate of Pepsi bottles in front of them. “Cold drinks! Pepsi! Cold drinks!” he sang out in Arabic slang. The pretend...
  • 2015-04-24 15:58

    This article is part of a series we are running ahead of the Mada Marketplace event to feature the participating vendors. With the surge in the different fitness programs in Egypt, it was only a matter of time before a trend of healthy eateries came...
  • 2015-04-23 22:35

    In reinventing heritage and authentic artistry as a modern design trend, the talents behind Egyptian fashion brands have been prompted to explore their roots as a means of sourcing inspiration.